Why invest in traffic safety?

About 1.3 million people die in traffic accidents worldwide every year. Other thousands suffer many types of injuries. This alarming figure only considers direct victims of the accidents, who die at the scene. People with serious injuries who are taken to hospitals and die after the crash are not included in the statistics.

Studies reveal that about 90% of those traffic accidents are caused by human failure. Therefore, they could be avoided by behavioral changes.

Among leading causes are negligence (lack of attention or care), reckless driving (willful disregard: speeding, driving under the influence, talking on the cellphone, ignoring traffic signs, etc.) and inexperience (lack of technique or knowledge to act safely and properly).

For companies where employees need to drive for work, traffic accidents represent a series of losses. Corporations and industries have specific processes and procedures to ensure the safety and well-being of employees who work inside big factories; however, there is also a workforce that works alone in traffic and is more vulnerable to accidents.

Traffic accidents represent significant costs for those companies, including direct costs (material damage) and indirect costs (lost productivity, accident leave, medical expenses, and insurances).

A company committed to traffic safety fulfills its social role given the unfortunate traffic safety scenario worldwide, which gets worse every year due to the increase of vehicle flow on already strained infrastructure. Besides fulfilling its social role, the company also shows concern over its most valuable asset — its human resources —, bringing more satisfaction, motivation, and productivity.

Social Responsibility

By having a road safety program in place, the company shows it cares about its employees, their families, and the society as a whole.

Costs

Company’s image

Accidents involving company vehicles cause a severe negative impact on the corporation’s image. This is especially relevant for companies transporting hazardous materials or any kind of product that could affect the ecosystem if leaked.

Environment

Preventive driving techniques are consistent with eco-driving practices, promoting not only a mindset of prevention and risk mitigation but also one of efficiency and mindfulness.